At Sanictech we’re all about ensuring your visitors have an exceptional experience of your business website. If it’s easy for your visitors to find the information they require, then it will result in increased engagement and the likelihood of them getting in touch with you. We’re able to ensure this by providing a complete web design service that covers planning, design, development, launch and also ongoing support and search engine optimisation.
When you work with us on your web design project we start from scratch to plan, design and build a totally bespoke website that is completely unique to your business. Our bespoke process means we’re able to craft a user experience that’s a delight for your visitors regardless of whether they are interacting with your website on Desktop or Mobile devices.
A great looking website isn’t enough – it needs to bring in new visitors on a consistent basis. This is why the new website we create for you will have a large focus on SEO and obtaining high Google rankings. From the early planning stages of your project we’re conducting keyword research, which allows us to craft an architecture for your new website that gives your business a solid foundation for obtaining high Google rankings.
Whether you’re happy editing and updating content on your new website – or if you’d prefer we do it for you – we make it exceptionally easy to manage all content and imagery across your whole website regardless. We use the WordPress CMS (Content Management System) to allow you to edit and add content with ease. We’ll even provide you with a training session and training videos to share with your team to make updating your website a breath of fresh air.
Choosing your websites main keyword is best done with the help of plenty of research and preferably a healthy dose of your industry’s expectations.
This was the case for Sanictech. A web and graphic design and marketing company based in Grahamstown.
2 Reasons for why we decided on a single service and added a location.
Location: Probably the best reason for adding a location is understanding the intent behind it. As consumers we tend to get location specific the closer we get to the buying decision.
So even though web design is not an in store purchase this location intent has worked it’s way into the google algorithm and is now a recommended search term.
Single Service: Pinning ourselves down to a single service. In the end we decided that while we know the difference between things like graphic design, image optimisation and on-page optimisation. That our target market very often sees everything on a web page as being “web design”.
The logics behind using the location Grahamstown
It’s ones of those things that us Grahamstown do without even thinking about it. Visit with anyone from another province or country and when they ask where we’re from we’ll say Grahamstown. Not East London or Port Elizabeth or Port Alfred.
Everyone knows where Grahamstown is. It makes life easy.
So even though the search phrase Web Design Eastern Cape or Web Design South Africa would be more accurate geographically. The research shows that 95% of online searchers prefer the words Web Design Grahamstown as opposed to Website Design Eastern or South Africa.
Who is searching for Web Design Grahamstown
Establishing a target market is a key aspect in any advertising. For many, the first place we start is with an age category. According to research the majority of people who search for the term Web Design Grahamstown are between the ages of 35 to 44.
Not only is this an age category we understand well but it is also the age category of most of the managers and directors responsible for procuring their companies web design services. Our ideal client.
Web Design Grahamstown Search Volume and CPC (Cost per Click)
A keywords Search volume and CPC is often a strong indicator of how hard that keyword is going to be to rank for.
In the case of Web Design Grahamstown ranking for this keyword is not for the feint hearted.
With a search volume of over 1000 pm and a CPC of over R80 this keyword is highly sought after and well worth every effort to rank organically for.
Getting to page one and maintaining that position remains a vital part or our business strategy.
If you have that same single minded focus about your businesses online exposure, talk to us about getting your website to rank for your major keywords.
